Received this offer from AMEX Bluebird in the email. Appears to be targeted.
Here’s how to get $1 back every time you use your Card somewhere new in April, May, and June
1) Use your Bluebird Cardvirtually anywhere American Express® Cards are accepted.
2) Get a $1 account credit the first time you spend at a merchant each month.
3) Keep using Bluebird at different merchants and get up to $50 in account credit each month in April, May, and June.
How to get targeted for this offer? I don’t know. I guess, not using it a lot would be the first step, but I might be wrong. But in any case this offer is quite decent. It might force me into actually carrying the card in my wallet on a daily basis. Very nice!
And here is the small print, of course. The bolded part doesn’t make any sense to me, but I’ll try to re-read, perhaps more than once..
Receive a $1 account credit to your Bluebird Account for each eligible purchase or payment using your Bluebird Card that appears on your Bluebird Account statement and is made between April 1, 2015 through June 30, 2015. Limit of fifty dollars ($50) in total account credits per calendar month during the offer period. (Up to $1 in account credits per merchant per month, for a total of up to $3 per merchant during the offer period). If you do not reach the monthly account credit limit of fifty dollars ($50) in a given calendar month, you will not be eligible for more than fifty dollars ($50) in account credits the following month. ATM, Pay Bills, Send Money, Bluebird Check transactions, and transfers to linked bank accounts, Sub-Accounts or SetAside Accounts are not eligible purchases or payments for purposes of the offer. Merchants are responsible for submitting transaction information to us, and if American Express does not receive information from the merchant that identifies your transaction as qualifying for the offer, you will not receive any account credit. Purchase transactions may fall outside of the month in which you made the purchase if there is a delay in the merchant submitting the transaction information to us. Account credit will normally be applied to your Bluebird Account promptly after your eligible purchase or payment transaction clears, but could take up to thirty (30) days. Account credit may be reversed if a qualifying transaction is reversed or cancelled. Offer expires June 30, 2015, and is subject to change or cancellation at any time.
Now, how can we, hmm, optimize this deal? Thoughts?
Update: re-read the bolded text. Still nothing! Am I just stupid or does it make no sense whatsoever? What are they trying to say?